What's on Your Plate?

It used to be, we’d defrost a slab of beef, slap it on the grill and chow down without thinking too hard about it. But consumers today are interested not just in new ways to prepare their food, but also in where it came from, and what its food was. The Alberta livestock industry has responded.

For the past couple of years, industry has been communicating with consumers to raise their confidence in, and awareness of, the
starring attractions on their dinner plates. It’s a campaign called “What’s On Your Plate?”

The campaign includes an engaging, sponsored section in the Edmonton Journal and Calgary Herald (every second Sunday) that features articles, frequently asked questions and quick facts. “What’s on Your Plate” addresses issues such as BSE, antibiotics in food and even introduces readers to producers.

An archive of the articles, plus interactive segments and pod casts are available on the website. Want to check out some celebrity kitchens or enter a contest? Then visit www.whatsonyourplate.ca.