Curry for cooks in a hurry

Story by Barry Potyondi

If you have no time to cook yet want to serve something different and delicious for dinner, you owe it to yourself to try Malay King’s convenient new line of curry dishes.

Owned by Calgary-based restaurateur Fred Wai, Malay King is already well known for an excellent line of traditional curry pastes and sauces that we home cooks can use as the base for our own Asian creations.

Wai’s new baked curry products, which will be available in the freezer section of mainstream grocery and convenience stores this November, come in vegetarian, chicken and beef flavours. They use the finest ingredients from Alberta farms, including canola oil, flour, chicken, beef and vegetables. And, like Wai’s other curry pastes and sauces, these products contain no fillers.

The new beef curry dishes are Wai’s inspired response to the BSE crisis. Determined to find a way to support producers, Wai worked with Alberta Agriculture, Food and Rural Development to develop the recipe using Alberta beef.

According to Wai: “Our microwavable home meal replacements are designed to be simple and easy to prepare. People are busy and when they come home from the office they want convenience above all else. That’s what our new product delivers.” Wai is so confident that consumers will enjoy these new international-flavoured curry dishes, he offers a no hesitation money-back guarantee.  •

For more information about Malay King, go to www.malayking.com/.